Propchain: The Journey Through 2024

2024 has been a year of PROPsperity for Propchain! When we look back at 2024, we see a year defined by strategic execution and market validation. Our vision of modernizing real estate investment through blockchain technology moved from concept to concrete achievements, with both Propchain and Prop.com delivering tangible results that highlight our growth and direction.

With a focus on creating real-world impact, we earned recognition, forged strong partnerships, and made progress across our ecosystem. These accomplishments have laid a solid foundation for an even more impactful 2025, as we continue to advance in real estate tokenization and finance.

2024 was just the beginning. The best is yet to come!

Market Recognition and Industry Impact

It was a year where Propchain’s growing influence in real estate tokenization was met with well-deserved recognition. Prop.com was honored as PropTech Company of the Year at the Tech Innovation Awards 2024, a testament to our innovative approach to digital real estate investment. Adding to this, our CEO Robin Ubaghs joined the ranks of Dubai’s Top 100 Influential CEOs, a clear reflection of the leadership and vision driving our success.

But recognition wasn’t our only achievement, we shaped the narrative. Hosting an RWA roundtable at our HQ with industry leaders from LiquidManzana, Swissborg, Komainu, and former Binance, we led discussions that matter. Robin’s speaking engagements at Token2049 Dubai and Blockvision, along with coverage in Gulf Business and CNME, further highlighted Propchain’s growing leadership in real estate finance.

Prop.com: From Vision to Market Success

Prop.com's evolution throughout this period demonstrated our ability to adapt to market opportunities while delivering concrete results. If you’re looking for projects that don’t fade with time and actually deliver, you’ve found it here. The platform generated $678,320 in realized revenue and built an impressive pipeline of $20.1 million in unrealized revenue, validating that the strength of our real estate approach is indeed real.

The project portfolio also expanded strategically throughout the year. The successful exit from 67 Boulevard proved the model's viability, while Opera Grand showed institutional investors that tokenized real estate could deliver both innovation and reliable returns. 

Expanding further into development projects, prop.com launched Azure Oasis, Elements and Villa41 development and the flagship NEST project. Together, these projects contributed to an impressive $135 million in tokenized value across Assets Under Management (AUM) and Assets Under Development (AUD).

Strategic Partnerships and Technical Integration

This year saw propchain forge strategic partnerships that will shape the future growth. The collaborations with ZIGChain and Lumia mark the first steps in the RWA-as-a-Service strategy, creating bridges between technology-focused ecosystems and real-world investment opportunities. 

On the technical front, the integration with Chainlink, the leading oracle network and the one known by everyone in the blockchain space, was a major leap forward. This collaboration introduced cross-chain capabilities through CCIP for both the utility token and tokenized assets, while setting the stage for sophisticated oracle services that will enhance our real estate data integration in 2025. In a world where the future is crosschain, this step simplifies access for everyone, making blockchain technology more practical and paving the way for mass adoption.

We also took steps to broaden access to the Propchain ecosystem. With listings on WOO X and Gate.io, we expanded our market presence, while wallet support for Trust Wallet and OKX Web3 integration brought a smoother experience for users engaging with our dApp.

Community Growth and Token Utility

Our community metrics tell a story of genuine adoption and proved to be one of our greatest strengths. We've doubled our on-chain holders to over 10,000 (a 100% increase), while our social media presence grew to over 150,000 Twitter followers and 15,000 Instagram followers.  Within the ecosystem, 111,031 $PROPC conversions from cash balances demonstrated the token’s real-world utility and value.

Numbers don’t lie, and these figures show that our ecosystem is thriving and gaining momentum.

The launch of the DAO marks another milestone in the ecosystem's development, enabling community participation in key decisions while building a framework for decentralized governance. Additionally, the Propchain Foundation, supported by a $200,000 grant from Prop.com, established a strong framework for ongoing ecosystem development This milestone, combined with the strategic burn of 25% of the total token supply, reflects the foundations commitment to sustainable ecosystem growth.

Vision for 2025 and Beyond

The insights and achievements of 2024 have shaped a clear direction for our future growth. Our successful shift toward serving qualified and institutional investors, combined with proven execution across various real estate segments, provides a strong foundation for what's ahead.

As we step into 2025, propchain is doubling down on one of the most promising narratives in crypto: Real World Assets (RWA). With a highly experienced and fully doxxed team, Propchain is delivering real value within the real estate sector, turning potential into tangible results. The refined focus on real estate capital markets positions propchain to address inefficiencies while unlocking new opportunities. 

Stay tuned for the 2025 roadmap announcement and Vision 2030, where we’ll outline the next steps in shaping the future of tokenized real estate. In an industry often marked by promises, we've focused on delivery, creating tangible results through technological innovation and market execution. 

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